How our brand help local companies using digital marketing, promotions, save costs, influencer marketing & social media marketing
We have helped small & medium business like Salon, shops, gyms, restaurants, spa, hotels, resorts etc. for digital marketing & local events. This save their cost as they outsource 80% their digital marketing & use promotions, customer reviews, local events, social media promotions to reach more people.
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As we are the most reputable & high standard barn, it is our duty to help local companies using digital marketing, promotions, saving costs, influencer marketing, and social media marketing can be beneficial for their growth and visibility. Here are examples of how you can assist local companies in these areas:
Best Digital marketing
- Develop a comprehensive digital marketing strategy tailored to the local company’s target audience and goals.
- Optimize their website for search engines using SEO techniques, incorporating relevant keywords and improving the overall user experience.
- Create compelling content, such as blog posts, videos, or infographics, to attract and engage their target audience.
- Use email marketing campaigns to nurture leads and build customer loyalty.
- Run online advertising campaigns on platforms like Google Ads or Facebook Ads to reach a wider local audience.
Example: Suppose you are helping a local boutique clothing store. You can design and execute a digital marketing strategy that includes optimizing their website for local keywords, creating engaging blog content about fashion trends, sending personalized email newsletters with exclusive discounts to their customer base, and running social media ads targeting local fashion enthusiasts.
Promotions:
- Plan and execute promotional campaigns that offer special discounts, BOGO offers, or loyalty programs to attract new customers and incentivize repeat purchases.
- Collaborate with local businesses or organizations to cross-promote each other’s products or services.
- Participate in local events or sponsor community initiatives to increase brand awareness and establish a positive reputation.
Example: Let’s say you are assisting a local restaurant. You could help them create a “Buy One Get One Free” offer for their lunch menu and promote it through various channels like social media, email newsletters, and local event listings. Additionally, you could collaborate with a nearby gym to offer a discount to its members, reaching a broader audience.
Pegkob.in is a digital business unit of anywheregk.in. We provide strategic result oriented and affordable digital business in HR, Finance, Digital Marketing, Coaching, Performance marketing, Video marketing etc.
Saving Costs:
- Conduct an analysis of the local company’s operations and identify areas where cost-saving measures can be implemented.
- Suggest switching to digital platforms for marketing and communication purposes to reduce printing and advertising costs.
- Explore cost-effective marketing tools and software that can automate processes and streamline operations.
Example: Suppose you are advising a local tech startup. You could recommend using project management tools like Trello or Asana to improve team collaboration and reduce the need for frequent in-person meetings. You could also suggest using digital channels like social media and email marketing instead of costly traditional advertising methods.
Also read our Keka Case study. Click here
Best Influencer Marketing:
- Identify relevant local influencers or micro-influencers who have an engaged following and align with the local company’s brand.
- Collaborate with influencers to create sponsored content, reviews, or giveaways that promote the local company’s products or services.
- Leverage influencer partnerships to increase brand visibility and reach a wider local audience.
Example: Let’s say you are assisting a local skincare brand. You can reach out to local beauty bloggers or social media influencers who have a dedicated following interested in skincare products. You could offer them free products or exclusive discounts in exchange for creating honest reviews or sharing their skincare routines featuring the local brand’s products.
Social Media Marketing:
- Develop a social media strategy for the local company to engage with their target audience effectively.
- Create and publish quality content on social media platforms that resonates with the local community and encourages interaction.
- Leverage local events or holidays to run special social media campaigns and contests.
- Use social media listening tools to monitor mentions, interactions, and feedback from customers, allowing for timely responses and relationship-building.
Example: Suppose you are helping a local coffee shop. You could create social media accounts for the coffee shop and regularly post enticing visuals of their coffee offerings, promote exclusive deals for followers, and share customer testimonials. Additionally, you can engage with the local community by collaborating with nearby businesses on social media, such as hosting joint giveaways with a local bakery.
Remember, each company has unique needs and targets a specific audience. It’s essential to tailor your strategies and approaches based on their goals and market conditions to achieve the best results.
