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Best reasons to grow your brand with AI videos

Best reasons to grow your brand with AI videos

Digital video marketing is a $135 billion dollar industry in the United States alone. In the last few years, video gained massive popularity as a content marketing format with over 50% of consumers online wanting to see videos from brands as compared to any other content format.

This means that if your brand is not using videos to market its products and services, it is not going to match up to the competition. But why do so many brands still hesitate to get started with video marketing? The primary reason is the cost and high barrier of entry. While you can take care of the video creation process using an easy-to-use editor like InVideo, you also need to learn the different aspects of video marketing in order to make the most of it.

That’s why we’ve put together a comprehensive video marketing guide that will take you through everything you need to know about the subject in order to get started. Here’s what’s covered in the article:

  • What is video marketing?
  • Why is video marketing important?
  • Types of video marketing
  • How to create a video marketing strategy for your brand?
  • 13 best video marketing examples
  • Pro tips for video marketing

What is video marketing?
Video marketing is using video content to connect with your audience to promote a product or a feature, to educate, or to increase social media engagement. Video marketing gives a new medium that’s more engaging and appealing to the brands so that they can interact with their customers.

Videos are a better way to give out tutorials and testimonials and open up new opportunities to closely interact with the audience through live streams.

Why is video marketing important?
A study by wyzowl found that about 87% of the marketers observed an increase in traffic after using videos for marketing. Moreover, 94% of the marketers found that audiences could get a better understanding of the product when explained through a video and 86% of them could generate more leads using videos.

Videos are more interactive and thereby help your customers associate better with your brand as well as retain more information. As compared to just 10% retention in text-based content, videos tend to have retention as high as 65%. This means that 65% of people consume your entire video as compared to only 10% consuming a blog post you’ve written.

Overall, videos are important if you want to engage your audience, help them retain more information, and finally convert them into paying customers. If you want to create videos for your own brand, consider signing up to InVideo for business where you can get customized templates for your brand’s needs. Get your free demo here.

Now let’s look at types of video marketing for your brand.

Types of video marketing
Now that you understand why video marketing is important, let’s go ahead and look at the various types of videos you can create for your brand or business in order to grow.

  1. Social Media videos
    Social media videos help you reach people who are active on social media and position your product or service as a solution to their problems. You can use platforms such as Instagram, Tiktok, Facebook, Twitter, and other social platforms to host such videos or even embed them on your site. These videos keep customers updated about what’s going on with your business.

Most brands use social media platforms to create short-form, easy-to-consume content that achieves a variety of goals starting from spreading awareness about the brand and building an online community to helping drive sales. Now social media video themselves can be of various types, let’s take a look at the most popular ones below:

Most brands use social media platforms to create short-form, easy-to-consume content that achieves a variety of goals starting from spreading awareness about the brand and building an online community to helping drive sales. Now social media video themselves can be of various types, let’s take a look at the most popular ones below:

a. Short-form videos
Most social media platforms are pushing short-form content in the form of Reels or TikTok. These are videos in the vertical format that are less than a minute long and fill the entire phone’s screen. These are optimized for viewing on mobile devices.

Short-form videos give you a lot of flexibility to experiment with different styles of video creation to figure out the best way to keep your audience engaged. Look at how National Geographic does this to talk about important topics concerning humans and the environment:

To create such videos you need to understand how to put across your message in a concise manner as well as learn how to hook people’s attention from the get-go. And to create short-form videos with ease, you can take the help of InVideo’s Instagram video editor, which gives you access to hundreds of trending templates, stock videos, and a huge music library. And to make things even simpler, sign up to InVideo for business to get tailor-made Instagram templates for your brand. Get your free demo here.

b. Long-form videos
While short-form videos are all the norm these days, longer videos still have their place when it comes to explainers, testimonials, or any other topic that needs to be covered in-depth.

Brands can use engaging long-form videos, pack them with relevant information that is useful for their viewers, and gain a lot of traction that way. These types of videos provide a great opportunity to brands to tell their story and connect with their viewers better.

Gary Vaynerchuk, the Belarusian-American entrepreneur, puts out long-form videos as a part of his business model. These provide great value to his viewers and as a result, garner a lot of attention. This video by him is more than an hour-long but has about 900k views.

When creating long-form content, you really need to focus on storytelling. Script your videos well so that you don’t end up stretching a topic more than necessary. Once you have the planning down, go ahead and shoot and then edit your videos using InVideo’s video editor.

c. Livestream videos
Livestream videos are exactly what they sound like: videos streamed live as they’re happening. You can use live stream video for different purposes, but a popular use is to document and share an event as it’s unfolding. For example, you could live stream the Black Friday sale at your store and let customers see which products are sold out the fastest. Or you could invite an influencer or celebrity to chat with fans during a Q&A session on Facebook Live.

These types of videos are often filmed with a handheld camera or in vertical smartphone format. The footage can be edited for a more polished look, shared as recorded, or even live-streamed.

This type of unedited format allows you to get authentic reactions from yourself and others in the office while still showing the inner workings of what makes your company work. After filming, share this content on social platforms such as Facebook, Instagram, YouTube, and Snapchat and promote it through official channels.

This video posted by Zomato, a food delivery platform, is a travel diary of life as an Instagram admin for the organization. The fun video does a good job of showing you the company’s headquarters from an innovative perspective.

To create behind-the-scenes videos, shoot random moments of your daily office day. Take videos that give a peek into how the brand functions and what thought process goes into the working. You can then combine these clips to create a video that gives your viewers a closer look at how your brand works. InVideo can help you combine these clips easily within minutes with its video editor. You can also add in text, effects, and audio to make the video more attractive.

c. Event videos
An event video, at its core, is a video of something that happened at an event. This can be filmed in real-time and streamed live, or it can be recorded and disseminated afterward. Typically, event videos are filmed and distributed as a means to promote the gathering to those who couldn’t attend in person.

Event videos are a fantastic way to tell your brand story. They showcase your company culture and drive home your brand messaging, which is why they’re the perfect addition to your marketing strategy. Not only that, but their versatility makes them a great tool for recruiting and training purposes as well.

In 2021, Microsoft created a grandiose event for the release of its new operating system, Windows 11. Through the video, the company revealed some of its new features and created hype around their launch.

To create an event video, pick out the most interesting and impactful clips from the whole video. You can then combine these clips to make a video that portrays your brand’s values and effectively delivers your message. You can do this using InVideo’s video editor and create a compelling event video within minutes using the templates.

a. Explainer video
An explainer video is engaging and succinct. It has a narrative arc that demonstrates the problem, solution, benefits, and call to action (CTA).

This type of product video introduces your product or service and can be used in conjunction with an about us or landing page video.

Microsoft made this concise video that will appeal to B2B businesses seeking to emulate its success. Not only does it help educate the viewer on Microsoft’s enterprise cloud solution, but it also uses smooth animations to evoke themes of growth. A solid voiceover while explaining what cloud hosting services offer makes the video stand out.

When creating an explainer video, plan out the points you’ll be covering in the video and write down a brief script. Follow this script throughout the video to give it a structure. You can use InVideo’s video maker to create an attractive explainer video for your brand.

b. Demo video
With a demonstration video clearly showing how a product works, you can help shoppers decide on your offering over competitors’. And by walking them through every detail you can make sure they stick with yours instead.

This video by Airtable is a brief 2-minute tutorial that explains the basics of what the app does and why it’s great for getting things done. Even though the video isn’t long, it addresses the needs of potential users, showing them what they can do with their data using Airtable in just 2 minutes.

If you want to create a demo video for your product, make sure you list down all the features and benefits one can get from it. Highlight the advantages the product has over other similar products in the market to make it stand out. You can use InVideo’s video maker to create an amazing demo video within minutes using customizable templates and adding in audio, video and text into it.

c. Product launch video
Product launch videos are created when a company is ready to showcase their latest offering and they want potential customers to be aware of it.

In order for a video like this to be effective, it must establish the problem that your product solves along with its features and benefits. Also, don’t forget about your call-to-action (CTA). This is a very important element in any type of video content because it encourages the viewer to take action after watching, whether that’s signing up for an email list or visiting your website. The CTA should specify what you want viewers to do next so there’s no confusion.

One Plus held a global launch event to announce its flagship phone, which is touted to have the best features and be sold worldwide.

For creating an effective product launch video for your brand, make a video that talks in-depth about the features and uniqueness of the product, and present your product in an attractive photo or video clip. InVideo’s video maker can help you make an attractive video about your product in some simple steps.

Pro tip: Create tailor-made product videos for your brand with customized templates on InVideo for business and make your video creation easier and quicker. Get your free demo here.

  1. Animated videos
    Animated videos are an effective way to communicate ideas and concepts. They are easy to understand, fun to watch, and highly engaging. You can use animated videos for different purposes such as product explanation, educational content, explainer video, promotional video, and others. You can use animated videos in different ways, such as making a motion graphics animation or using characters.

a. 2D animated videos
The most common type of animated video is 2D animation, which is perfect for marketing purposes and can be used to create explainer videos with ease. They are faster to edit and create as compared to 3D animations and often have a wider appeal.

HubSpot created a 30-second animated video with interesting transitions, iconic narration, and clear instructions. The great thing about animations is that they can make an otherwise boring topic seem fun.

If you want to create a 2D animation video, you can get an animator to custom design the video for you after you’ve laid down a story that you want to portray. But this is a costly option. But if you are looking for a more cost-effective option to create 2D animation videos, use pre-made animated templates by InVideo that help you make such videos easily within 10 minutes.

b. 3D animation videos
If you need to demonstrate your product or service in a very realistic manner, then a 3D animation video is the better bet. But because of the huge budgets involved, these videos are sparingly used. Most brands who want to showcase product prototypes that haven’t really been made yet, use these videos.

With 3D animation, it is easier to create immersive experiences that will resonate more with your target audience since people are generally used to seeing the real world in three dimensions. Many of us understand three-dimensionality better than we do flat two-dimensional objects; we just see them less often because our eyes favor depth perception over flatness.

In this video, 3D animation acts as a tool to explain the product and how it works. The video demonstrates that the vision line system offers value by solving problems the client faces.

Creating 3D animation videos also provides two similar options as 2D animation videos. You can either hire an animator who can custom design 3D animations for your brand or use 3D animated templates by InVideo to create these videos easily and save costs as well.

c. Stop motion animations
Stop motion animation is a technique where objects are physically manipulated, one frame at a time, to create the illusion of movement. This is a more creative type of animated video which has found multiple use cases over the years. From food companies to tech companies, you will have seen these everywhere.

You can use stop motion animation for product demos, explainers, explainer videos, whiteboard animations, and more. Stop motion can also be used for kinetic typography and for animated text over image videos. This stop motion video is amazingly created by Honda to show its journey of six decades as a brand in the automobile sector. The ad left its audience in awe and garnered a lot of attention.

To create a stop-motion video, you need to visualize the whole video and create a storyboard as the first step. You can then set up the shots and take photos. Put together these photos in a video editor like InVideo and shorten the duration of each clip to 1 to 2 frames to create a stop motion video.

Automation Anywhere: Interviews the customer
Interviewing customers and posting their experience with your product helps build trust and authority as it tells potential customers that your product already works for others like them.

Here’s an example of one such video from Automation Anywhere, an automation solution for businesses. It promotes the effectiveness of the product by asking their customer a series of questions on how their tool helped deliver results to their company.

To create an effective customer interview video like Automation Anywhere, ask your customers the right questions so your video becomes a sales letter that promotes your product effortlessly without coming across as salesy. Start with the problem they experienced before they used your product, ask them how your product solved it, and request them to outline what the future with your product looks like so customers know your product is their long-term solution.

UiPath: Explains new feature with an animated video
Animated videos are always popular with any type of audience because they break down complex topics into digestible information while also being highly engaging. Here’s an example of an animated video from UiPath which explains how a new feature works. Instead of explaining complex topics like Robotic Process Automation (RPA) and how it integrates into a business, the video simply shows the benefit of the interconnectedness and how it benefits the business to compel users to check it out.

To create an animated video for your brand, consider signing up to InVideo for business where you get tailor-made templates and on-demand video editing. Get your free demo here.

Microsoft: Interacts with industry experts
Interviewing experts in the industry helps you dive deeper into the problems in the market and helps you provide more value and insights to your customers. It’s a great way to build trust and authority in your space and be seen as the expert that can solve their problems.

For example, this 20-min interview from Microsoft’s Future Week shows us how manufacturing can change to include sustainable practices. It provided great value to users by providing a fresh perspective on the subject so users who are focusing on sustainable manufacturing will want to come back for more content on related topics or even take part in the event next year.

To create interviews that provide value to the community, connect with people in your industry and reach out to them for an interview. Once they agree, decide the theme and prepare a set of questions beforehand. Then, promote the podcast or live show with a video. You can use the template given below to create the promo video. Simply replace the default pictures with pictures of your guest, and add a sneak peek of what will be covered in the interview along with the date and time to create excitement.

For instance, in this video, Patagonia, a clothes wear brand helps spread awareness on the importance of voting and get more people to participate in the voting process. They showcase their milestone in a simple slideshow video and add a strong CTA at the end so other companies join their cause.

With those ideas in mind, let’s look at a few practices you need to adhere to ensure you get the maximum benefit out of your video marketing efforts.

Pro tips for video marketing
Here we have some pro tips for you to follow for an impactful video marketing strategy that helps your business grow:

Tip #1 – Create a posting schedule
It’s important to post your content consistently as the frequency of uploads affects the algorithm. The more consistent you are, the algorithm ranks you better.

Apart from this, your viewers wait for your content. And posting videos randomly make your audience lose the context, which eventually makes them become uninterested. So, scheduling videos helps them get regular updates at regular intervals.

Tip #2 – Incorporate storytelling in your videos
Keeping in mind the short attention span humans have, it is necessary to keep them engrossed throughout the video. One way to do this is through storytelling.

But how to tell a story that impacts the audience?

Start by structuring your story into a plot. Decide the purpose of the story and the action you want viewers to take at the end. Start with a hero (your customer), introduce a problem, and talk about how your brand helps your customer solve it.

Make sure that the characters are relatable and help form an emotional connection with the audience. Also, keep in mind the video format, the audience, and the channel this video would be released.

Here’s a great example of effective storytelling. The ad by Bell’s scotch whisky focuses on adult education by telling a story of an old man who learns to read English, so that he can read a book written by his son. The intelligent placement of the product, in the end, attracts the customers to buy it.

Tip #3 – Post user-generated videos
User-generated content is images, videos or audio that your customers share after using your products. Generating more user-generated content

You can ask your customers to create a video using your product and their experience using it. You can then use these videos as a part of your marketing campaign. Doing this gives you two benefits. One, you get more shares from that customer’s friends and family which increases your reach. Second, the content acts as social proof as viewers tend to believe past users more for making a purchase decision.

Using user-generated videos for marketing gives you access to some unique content that contains authentic reactions and feedback from your customers. Hence, increasing your brand’s credibility.

Let’s look at this post by Daniel Smith artists material on Instagram which is a user-generated content. The page reposts the review from Madeline Kerri who talks about a watercolor palette by the brand. This helps people get to clearly see how the shades from the palette turned out.

Tip #4 – Optimize your videos from an SEO perspective
Video SEO refers to the process of optimizing videos to improve their ranking on the search result page. There are many strategies you can use to achieve this end goal. But here are some ways that we find the most effective:

  • Insert video transcript: Video transcripts make your videos accessible to a larger audience as people can watch it on mute as well. It also helps the bots understand the context of the video better and rank it higher on search results.
  • Create engaging thumbnails: Thumbnails are usually the first thing people notice in your video. So, relevant, clear and enticing thumbnails work best to convince them to click. Thumbnails with a human touch work even better. For example, the second video in the search result for ‘how to waterski’ clearly depicts a human doing it, hence will gain more clicks.

Google Search results for : how to waterski

Source: wordstream.com

  • Focus on your video titles: Titles help you stand out amongst the competition by grabbing viewers’ attention quickly. A well-focused, succinct title that has good keywords would help your videos perform better. Your video title must make your viewers want to know more and click on it.
  • Embed the video you want to be ranked first: The video that you want to rank for must be the focus of your webpage so that customers don’t have to scroll till the bottom to find it. Search bots also don’t record these hidden videos on web pages.

Tip #5 – Add a CTA at the end of the video
A call-to-action or CTA at the end of the video acts as a guide for the viewers to take action. It is a visual and auditory prompt to encourage them to do something like visit the website, subscribe, download, etc. CTA aids brands get a response from the viewers that helps them achieve their goals.

They are imperative for any video marketing content. A CTA can be like a cue through the sales funnel for audiences. For instance, after engaging with educational video content, your TOFU audience must be redirected to more information, downloadable content, etc to enhance awareness.

Call-to-action can also be your tool to increase engagement as it encourages viewers to show interest in the product if they relate to it through some easy clicks.

Wrapping Up
Video marketing, if done right, can help you scale your business to heights and that is why with this blog we’ve attempted to simplify the world of video marketing for you. If you’re still skeptical and want to learn more about how you can grow your leads through video advertising check out this blog here. If you want to understand the role of video in a sales funnel, check out this blog here.

And to make the process of video creation easier for your video marketing needs, sign up to InVideo for business.

And if you prefer learning via videos, you should check out our YouTube channel, where we share daily video creation tips and tricks, the latest video trends and ideas, and help you make more money as a video creator.

Source: Invideo

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